You may have heard people talk about brand awareness and it is an important aspect of any business but if you haven’t defined your brand, what are people supposed to be aware of?
When you sign up for a Puck Creations’ workshop, we will work together to create a brand template that is clear, consistent and easy to explain. You can use the results to help you communicate effectively to your audience, therefore creating more opportunities for strong relationships and sales.
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No matter who they are, if they are associated with your business, buying from you, selling to you or working with you, your audience will need to understand your brand. This brand guide will help anybody who represents you in any way to understand your message.
If you’ve spoken to any marketer recently, they’ll tell you that you need a story to make you stand out but that doesn’t really make sense if everybody has a story. What you need is a unique selling point, a WHY, a reason that your customers will choose you over your competitors. Often, the best way to explain that WHY is through a story. We will work with you to uncover your story and to help you tell it to the people that count, your audience.